LULULEMON HOLIDAY 2023

CREATIVE DIRECTION

Holiday at lululemon is a big deal. It’s the largest fully integrated campaign of the year and drives all of Q4 revenue. We created a cohesive campaign that spoke to the magic of the holiday season agnostically, pulling inspiration from Holiday ornamentation and a festive color palette to speak to the seasonality of the moment.

Photographer / Sam Nixon
DP / Blake Meyers