LULULEMON HOLIDAY 2023

CREATIVE & ART DIRECTION

For lululemon’s largest and fully integrated campaign of the year, I was the lead Senior Art Director responsible for creating a campaign that agnostically spoke to the magic of the holiday season.

The brief was broad; hit a wide target audience, develop a cohesive but unique look and feel for lululemon's evergreen franchises and elevated capsule collections and sustain all channels for two full months.

My role in this project was to oversee all elements of the campaign from concept development, cast and crew hiring, on-set Art Direction for stills and motion, and managing a team of 14 creatives and 4 video editors for final delivery of multi-channel deliverables, which topped out at over 2,000.

Photographer / Sam Nixon
DP / Blake Meyers