ADIDAS ADICOLOR
Art Direction
Design
We were asked to create a global campaign around the seasonal adicolor assortment that spoke to the playfully iconic product line.
As the campaign lead, I led a team to create a campaign that evoked a feeling of curiosity, whimsy, uninhibited exploration and joy.
The campaign resulted in one of the most successful .com product releases for adidas and was voted Best-In-Class content production internally by adidas Global Brand Design
Photographer & Director / JUCO
DP / Alex Themistocleous
Set Design / Jamie Dean
As the campaign lead, I led a team to create a campaign that evoked a feeling of curiosity, whimsy, uninhibited exploration and joy.
The campaign resulted in one of the most successful .com product releases for adidas and was voted Best-In-Class content production internally by adidas Global Brand Design
Photographer & Director / JUCO
DP / Alex Themistocleous
Set Design / Jamie Dean
The art direction was rooted in a mindset of pure creativity, quirkiness, and play. We cast talent unconventional in appearance and with a background in dance to ensure uninhibited playfulness and movement.
The set design acted as a playground. We created five modular sets that allowed for limitless exploration and effortless set changes to keep the creative fresh and varied. The dynamic set colors contrasted against the product breaking from the monochromatic color schemes of past seasonal adicolor campaigns.
=
Our capture supported a fully integrated global campaign, showing up across all consumer touch-points.
