ADIDAS ORIGINALS X COACHELLA 

CONCEPT, ART DIRECTION, STRATEGY

Concept, art direction, and strategy for the integrated adidas Originals Coachella campaign with adidas Ambassadors, SG Lewis and Anna Lunoe. Deliverables included social and retail executions to hype Coachella and the upcoming festival season.

Photographer / Tory Rust
Stylist / Kevin Smith-D’Aguiar