THE NORTH FACE
HOLIDAY GIFT GIVING CAMPAIGN 

CONCEPT & ART DIRECTION

The North Face needed a trusted partner that could extend their brand messaging to create a robust omnichannel Holiday campaign. As the lead AD, I played a key role in developing the creative direction for the look and feel of the campaign. I oversaw three waves of production; conceptualizing and directing the creation of all still and motion content for the entirety of the campaign, both in-studio and on location.

Photographer / Boone Rodriguez
DP / Good Buddy Co.
Stylist / Karyn Fiebich