THE NORTH FACE
HOLIDAY GIFT GIVING CAMPAIGN 

CONCEPT & CREATIVE DIRECTION

The North Face needed a trusted team to extend their brand messaging into a robust omni-channel Holiday campaign.

My role as the Creative Director was to develop the storytelling and visual tone for multiple category vignettes while overseeing all aspects of the content capture from casting, to on set art direction, to final deliverables for both stills and motion.

Photographer / Boone Rodriguez
DP / Good Buddy Co.
Stylist / Karyn Fiebich