NIKE X MLB JERSEY LAUNCH CAMPAIGN

ART DIRECTION

In 2020 Nike became the exclusive brand to outfit all 30 MLB teams. Our team was tasked with creating a comprehensive campaign building hype for the MLB x Nike licensed apparel business by way of a modular system that was flexible enough to be used at all consumer touchpoints for each of the 30 MLB teams.

Creative Director / Matt Graff
Additioal Art Direction / Justin Lucero