NIKE x MLB
Art Direction
Design
In 2020 Nike and Fanatics became the official licensed sponsors to outfit all 30 Major League Baseball teams. Our team was asked was to create a comprehensive campaign elevating brand awareness around the Nike and Fanatics and driving the MLB licensed apparel business.
As one of two art directors, my role in this project was to co-direct the content capture and craft the visual direction for the campaign.
Creative Director / Matt Graff
Co-Art Director / Justin Lucero
As one of two art directors, my role in this project was to co-direct the content capture and craft the visual direction for the campaign.
Creative Director / Matt Graff
Co-Art Director / Justin Lucero
Because each of the 30 MLB teams would be using the campaign creative, it was paramount that we create a versatile visual system. This was achieved by using a combination of athlete and non-athlete imagery placed in polaroid frames. This allowed us to customize the creative for each MLB team by placing team-specific assets in each layout.
Our campaign showed up across all 30 MLB team clubhouses with a strong presence in the retail space.
